The birth of smartphones makes online videos always on-demand!
People can more than easy access and watch videos 24/7… They can watch you whilst riding a bus, sitting and waiting for a friend or waiting for a coffee, basically anywhere and anytime. This means, there are more opportunities to reach more consumers, faster.
According to recent studies, one in three adults between ages 18 and 54 use their smartphones as their primary device in watching videos. (Source)
What does this mean?
For your business, this means you have more opportunities to meet your target audience through your videos and photography. Your audience today are consuming lots of videos and will surely increase as forecasted for the next few years. In fact, ANIMOTO (an online platform that allows you to make short videos) said that 76.5% of marketers and small business owners in an Animoto survey who have used video marketing say it had a direct impact on their business. And 4x as many consumers would prefer to watch a video about a product than to read about it.
… So Here’s How To Utilise Video + Photography To Grow Your Business Strategically:
Firstly, you need to make sure that your video is of value. This means it has to be informational and entertaining. It has to answer their questions or answer a problem that is related to your brand and to your expertise. Your videos need to be interesting and engaging at the same time. We highly recommend working with a brand strategist for this.
Make sure your videos are viewable to all devices. It has to be responsive and can be played whether I am using a mobile phone, a computer, a laptop, a tv, or an iPad. According to the latest study of Ipsos MediaCT, Smartphone users are more likely to watch and share ads and content from brands because it gives them a deeper personal connection on mobile.
Be sensitive to the personal experience people have while watching your videos. Be sensitive to how they react to it or how they respond to it. And by saying that this translates to their comments on social media, are they loving it, are they liking it and are they sharing it to others. One brand for example used videos and conducted a study on using different thumbnails for the video and which of those are being clicked or being shared more, even if the video is just the same. With that study, they found out that one photo is more preferred by the target audience. As an action plan, they used it across all their social media accounts and gained popularity, which then translates to more views and increased in lead and eventually sales.
Use the magnetic videos & photos across all your social media platforms consistently. A consistent appearance or representation of your brand brings in trust value, much more if you have a professional website that houses your portfolio and everything about you or your business.
Create groups and participate in forums and online discussions that are related to your expertise. Answers questions politely and give valuable information to the groups or forums without having to sell them anything from your products and services. Make sure your presence will be felt and noticed.
Give free information. Being an expert doesn’t mean all your help or all the information from you need to be paid. There is information or knowledge that we can share with everyone freely. Sometimes we call it common information, that is not really common to some. Information that is of value. It could be just an overview of what you do or a simple tip on how things get done. Some share free videos or downloadable infographics or fact sheets that are viewable in all devices.
Our audience today are smarter than we think. They love the ability to choose, and they love to be in touch with the brands. Keep your videos and photography personal and emotionally moving. Keep that human connection alive. It takes skill to make that come out from your brand. Work with an experienced photographer and strategist to help you get your story across with ease.
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Zahrina Robertson works with Thought Leaders, Experts, CEOs, Entrepreneurs, and trusted advisors to increase and harness their personal branding through video and photography branding business strategies that position your purpose!
Creating a million dollar personal brand starts from the inside out. As a globally renowned photographer, personal branding strategist, and professional speaker Zahrina Robertson has mastered the art of creating magnetism online, onstage, and in life. After all the future is BRAND YOU. She is on a mission to empower others with the tools she has developed to create an image and branding transformation that truly captures your most magnetic self.
Zahrina has published a number of branding books including “MAGNETIC BRANDING” “The Complete Guide to a Brand That Attracts”
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