The power of personal branding
Personal Branding, for me, is vital to shining a spotlight on the brand of YOU! The secret to success in business is about connecting with your clients and best way to do this is by promoting your personal brand within your business.
Your personal brand is about celebrating your style, what you bring to your business message online.
I had the priviledge of photographing Amanda Segers, of www.amandaonmyside.com.au, earlier this year. Her journey of using the images from her shoot with me were such an inspiration to me that I’d like to share it with you.
“I used Zahrina’s services after meeting her and seeing how creative and full of expression she is. I was impressed with the images on her website’. I certainly would like to highlight here with what Amanda says about being impressed with the images she viewed on my website as this speaks to power that images have to inspire us to grow and take our selves to the next level. Images have a lasting first impression, and my website features many amazing entrepreneurial women.
My shoots aren’t just about the end result – they’re about YOU immersing and enjoying the entire experience. Amanda has enjoyed the use of her photographs beyond her initial goal of using them for social media purposes, she now feels inspired to have “personal branding done for my website”. There really is a powerful message here about embracing the use of your personal branding images to connect with clients at every level online, be it within social media or through your website.
My inspiration for photographing modern entrepreneurs is rekindled with every client who views their photos after a shoot. There is a magic that happens when a client sees the woman they would like to be in the images I capture of their potential and energy. Amanda says it so beautifully here: “I was kind of shocked at how good Zahrina could make me look, it is not often that we see ourselves from the outside in – so I guess “surprised”.
I am amazed by Amanda’s recommendation for my services “I would recommend Zahrina to anyone who wants to have a relaxed, fun experience and come away with some valuable photos they can use proudly”
My hope is that Amanda’s words inspire you if you’re at the point of taking your personal brand to the next level. I truly believe that the confidence a person gets from having images highlight themselves “from the inside out” really gives them a boost to take their brand and business presence to a whole new level.