“If You Don’t Tell Your Story, Someone Else Will Use it to Sell Soap.”
That’s a quote from Charles Dickens. It might sound melodramatic, but the truth is that if you’re not telling your story, there are others out there who will take the stage and claim ownership of it. If you’re not prepared to tell your story effectively, then this could be bad news for your business: When other people tell our stories for us, we lose control over what they say and how they say it. And when they get things wrong… well… let’s just say that can be more than embarrassing!
Every Business Needs an Elevator Pitch
As soon as you hear the word “elevator pitch,” you may think of a short, persuasive speech designed to persuade whoever is listening to invest in you and your idea. The elevator pitch has become a staple in business culture because it’s important for every business to have one—and be able to explain what they do quickly and concisely. In fact, having an elevator pitch can be the difference between getting funding for your project or having it fall flat on its face (pun intended).
Professional Brand Storytelling Made Easy with a Style Guide
A professional brand style guide is a set of rules that define how your professional brand identity will be presented, ensuring that you create a consistent look and feel across all your marketing materials. It’s also an essential tool for creating compelling content.
A professional brand style guide can help you to differentiate yourself from competitors, particularly if your industry has become saturated with content suppliers who offer very similar products or services. If each supplier has a different voice and style, then it will be difficult for potential customers to distinguish between them. By adopting a similar look and feel across all marketing materials, however, you’ll make it much easier for them to identify the right supplier for their needs—and this will increase conversions on both sides: more leads (or sales) coming through your door; more successful sales made by people who found what they were looking for at your site.
Leverage Your Credibility and Authority to Build Your Business
To build a compelling professional story brand, you’ll want to start by leveraging your credibility and authority.
Credibility is essential to the success of any company. It’s what makes people believe in your products or services—and be willing to pay for them. Your credibility comes from experience, expertise, and authority.
Experience is all about proving that you know what you’re talking about: whether it’s your employees’ work history or testimonials from happy customers, this establishes trust with potential clients and demonstrates that they’re making the right choice by working with you. Expertise goes beyond mere experience; it means knowing everything there is to know about your area of expertise—and being able expertly to share this knowledge with others through content marketing campaigns like blogs or ebooks.
Creating a Compelling Professional Story Brand Can Lead to More Than Just New Business. It Can Lead to Connections, Friendships, and Partnerships.
Creating a compelling professional story brand can lead to more than just new business. It can also help you connect with people, build your network and make new friends.
Professional story brands are powerful tools that businesses can use to build relationships with their customers by helping them understand what makes them unique before they buy anything from you in the first place!
So, what does all this mean for your business? First, it means that you can create an elevator pitch for your professional brand in just three steps. Second, it means that you can leverage the power of storytelling to attract more customers, readers, and viewers. Thirdly, it means that creating a compelling professional story brand will lead to connections both online and offline.
Did you find these tips helpful? Let’s connect, book a time HERE to discuss your personal brand, and let’s ignite your brand magic!