Let my award-winning visual branding strategies transform your business into a dynamic market leader


Welcome to my page! I am Zahrina Robertson, master photographer, award-winning pioneer and internationally renowned leader in visual branding, and the author of the ground-breaking book, Magnetic Branding – The Complete Guide To A Brand That Attracts!

Standing in front of a camera can be a daunting experience, and you may feel particularly nervous when you are promoting your business through visual images. You can trust me to help you relax and bring out your best, so you will look and feel amazing in every photo. Your journey starts when I identify your personality brand archetype and style. From there, I create branding images that complement your authentic personality.

My clients call me “The Magician” because of my ability to conjure the essence of your brand in a series of unique, authentic and magnetic visual branding images that will create a powerful synergy with your target customer.

Your potential clients will instantly be transfixed by your compelling and authentic branding message, the first essential step in establishing a business relationship of trust, energy and professionalism.

I offer a complimentary 15-minute branding consultation to discuss your business vision and mission, so I can create a bespoke series of visual branding images, tailored to your unique branding message and guaranteed to resonate with your target customer.

I work with the following professionals:

  • Business owners
  • Entrepreneurs
  • Executives
  • Corporate Teams
  • Marketing Managers
  • Event Coordinators
  • Graphic and Web Designers
  • And you!

Make that first impression count – Magnetically! 

It takes only 1/10 of a second to form an opinion about a person, and only half a second (50 milliseconds) to form an impression of a website. Once someone has formed this first opinion it can take much longer for them to change their mind.

So when you promote your business and your expertise online, you need photographs that encapsulate your brand message in every image, instantly conveying your individual flair, professionalism and unique expertise. Unlike most photographers, my professional photography experience is combined with a corporate marketing background. So I know how to create a compelling and authentic branding message which will come to life through visual storytelling, capturing the true energy and creativity of your business.

Too many photographers use a “point-and-shoot” technique to provide bland generic shots that are more suited to a real estate brochure promoting rental office space. My photographs will promote YOU and YOUR BUSINESS through my unique technique of Magnetic Branding.

My Services

All my photographic services are key components to my unique and comprehensive Magnetic Branding service, creating a powerful visual branding package which is guaranteed to spark a strong sense of synergy with your target customer.

  • Corporate headshots for your website and LinkedIn
  • Marketing and Personal Branding Photography
  • Product Photography and Marketing Collateral Photography
  • Online Presence Photography
  • Event Photography
  • Bespoke Magnetic Branding Campaign, crafted to attract your target customer instantly by showcasing your expertise, your vision and your mission

The Magnetic Branding Campaign goes beyond photography and creates a dynamic tailored and consistent brand for your company. Your target customer will look at your photograph and say “Yes, this is the right person for me,” whether you are promoting your product line, seeking a new corporate role through LinkedIn or advertising your services.

My Clients

I have been privileged to work on Visual Branding campaigns for passionate entrepreneurs and achievers such as Sir Richard Branson, Martha Stewart and Carla Zampatti.

When I meet a new client, my approach is to draw out that inner core of confidence and passion, so that your personality will shine in every image. We also talk about the brand itself, and the central vision and mission that sparked the creation of your business.

Photography clients include:

  • Tim Ferris
  • Matt Church
  • Simon Sinek
  • Dannii Minogue
  • Ita Buttrose
  • Carla Zampatti
  • Janine Garner and many more….

Event photography clients include:

  • Global Forum featuring George Clooney, Martha Stewart
  • Emirates
  • Tourism Australia
  • Business Chicks
  • LBD Group

Your branding photo shoot location and my magnetic style team

The photo shoot will take place at a location that fits your brand image and key message. Whether it is outdoors, in your office or in my photography studio, the location will perfectly complement your Magnetic Branding campaign.

My highly acclaimed Sydney-based style team, including a make-up artist and hair artist, will create a professional and polished look so you look and feel spectacularly confident and energetic during the shoot. After the shoot, my professional retoucher does all image retouching in-house with impeccable and natural results every time.

Before I met Zahrina, my brand message was flawed and my client base did not fit my vision for my business. Zahrina transformed my business through her Magnetic Branding technique – now I attract my ideal customer and my corporate visibility has expanded beyond my wildest dreams. I am so much happier interacting with my customers, and so much more confident and inspired now that my vision has become a reality. Zahrina is AMAZING!

Jane Anderson

The legends are true – Zahrina is truly The Magician of visual branding. I had hoped that the branding photographs would make me look successful and confident, but I never expected that they would also make me FEEL so successful and confident! The branding photos are attracting a higher quality of business opportunities, and I am thriving in my dynamic and exciting new business.

Michele Hamdorf

Public Speaking and Workshops

Learn how to transform your business with my MAGNETIC branding technique

Savvy, passionate and inspiring, Zahrina is available to deliver powerful keynote speeches or conduct transformative workshops on how MAGNETIC branding can transform and grow your business. With her wealth of knowledge and experience in brand marketing, Zahrina can give you expert targeted advice about marketing your brand.

To book Zahrina to speak at your next event, please CLICK HERE to email your brief.

Click here for a PDF on Zahrina’s workshops.


Dynamic Global Pioneer of Visual Personal Branding

Zahrina Robertson, author of Magnetic Branding, The Complete Guide For A Brand That Attracts! is a renowned expert and pioneer in visual personal branding. Through her background in marketing and public relations, combined with her expertise in national and international brands as well as her natural creative flair, Zahrina is a strong and valuable influence on the concept of personal branding. She has worked for international brands such as LVMH, and she has headed numerous sales teams.

Her commentary on the importance of creating a strong personal brand image is regularly quoted in the media and she is a gifted and inspiring public speaker in high demand at corporate events. She travels globally, sharing her insights to help individuals and companies consolidate their professional success and increase their business profits through MAGNETIC personal branding.

Zahrina has won numerous prestigious international awards for her development of Magnetic Branding, such as the 2016 Stevie ® ‘Maverick of the Year’ Award for Women in Business; the 2015 Golden Bridge ‘Best Woman Professional of the Year’ Award; and she was placed as a finalist in the 2015 Australian Institute of Management Awards.

For media enquiries, interviews, appearances and commentary, please contact:

To download my media kit, Click Here

Indigeneous Literacy Bookworm Program – Z’s  Social Enterprise

Help me raise literacy levels in remote Indigenous communities

Did you know that four out of five Indigenous children in remote regions of Australia cannot read or write?

In 2012, Zahrina Robertson of Zahrina Photography founded the Indigenous Literacy Bookworm Project to create learning opportunities and raise literacy levels among the young children of remote Indigenous communities, by collecting, publishing and distributing children’s books.

Zahrina was inspired to write her own children’s book Zahrina and Tina’s Outback Adventure after a nine-day visit to the remote town of Borroloola in the Northern Territory. During her time in Borroloola, Zahrina had the privilege of meeting many of the wonderful local children, although it broke her heart that many of the children had never seen a book before, let alone read one. Upon her return home, she launched the Indigenous Literacy Bookworm Project to help raise money to buy books for the children of Borroloola. The proceeds from her own book Zahrina and Tina’s Outback Adventure go directly to the project, and Zahrina’s captivating photographs of the children of Borroloola can be seen on the project’s website and Facebook page.

“I saw first-hand how books helped bring a spark in their eyes; I saw how their interest in a story blossomed as they sat on my lap. I sat with the little ones as they pulled the fluff on touch and feel books to make connections…I saw and I felt in my heart the massive difference reading to the 0-5 years can make…It’s made my journey as a photographer of life, even more meaningful and richer knowing what the simple act of purchasing books for the indigenous children in remote areas will make.”

To purchase Zahrina and Tina’s Outback Adventure, click here.

To find out more about the program, click here.