Whether you have a product, service or website that you want to promote – or you simply want to have a good image online – you have to start with yourself.
Do you want to give your online presence a boost? Are you making less profit or sales than you expected? Do you want to be more popular without resorting to bad publicity?
These days there are millions of other businesses like yours. It doesn’t matter whether you want to go local or global; chances are there are other people who have what you offer. Imagine trying to introduce yourself to everyone in the world who has access to the internet and you will see what I mean.
It is no longer just about the service, product or company that you represent – it is also about you and how different you are from the rest. Gone are the days when you only needed to upload your studio photo onto your website to show visitors how you look. You now have to show them who you are, what you believe in and your purpose in life.
People – your potential clients – get bored by the serious and reserved impression that business photos give. Yes, everyone knows that work and business have to be taken seriously but these pictures also make you so ordinary that they will not give you a second glance or come back to your website again.
How do you stand out from the billions of people present on the web today? By showing off your personality. Remember that visitors to your website are about to make a decision about you. They can simply Google you and can get information about you right away.
A personal branding expert can help you come up with pictures that project not only your personality and individuality but also your brand essence. Your photos should not look like sombre passport photos, graduation pictures or, worse, mug shots. Magnetic personal branding photos should be able to project the image that you want your prospective clients to see. Ideally, the photo should make a connection with the viewer.
For more information read Zahrina’s “MAGNETIC BRANDING”- The Complete Guide For a Brand That Attracts!