Your Speaker Showreel is Your Professional Brand
Your Speaker Showreel is your personal brand. It’s what people see when you’re not around, and it helps them understand who you are as a speaker: What message do you deliver? How do you deliver it? How do people respond to that message? Your speaker showreel also helps potential clients understand how they can benefit from hiring you as a speaker.
Your speaker showreel is an extension of your professional brand, reputation, and credibility. It can be the difference between being hired and not being hired.
To ensure that you make a lasting impression on potential clients, it’s essential to create a speaker showreel that highlights all of the best aspects of your public speaking skills and experience.
Why You Need a Speaker Showreel
If you’re a professional speaker, you probably already know that a great speaker showreel can help attract new clients. But did you know that it can also help define your unique message?
How many times have you watched a speaker’s showreel and immediately thought “I’ve heard that speech before?” or “She sounds just like so-and-so!” And how often are those thoughts true? If you’re like most professionals, then it’s likely that the majority of speakers’ voices blend together after watching enough videos—because they are all essentially saying the same thing.
Showcasing your Speaking Style
A speaker showreel is a perfect opportunity to showcase your personality and expertise, as well as show off your speaking style. It is a great way to demonstrate that you are the best person for a job or role because not only do they want to hear what you have to say but also how you deliver it.
Your speaker showreel should display your expertise in front of an audience, who may be watching it on their mobile device so it needs to be engaging and easy to follow at all times.
Defining Your Unique Message
The first step to choosing the right speaker showreel is to know your audience and professional brand. Who are you? What do you stand for? What is the message you want to convey through your work? How do you want a potential client to feel after watching your video or listening to your audio clip? Once you have a clear idea of what you want to achieve, it’s time to begin thinking about content.
In order to produce an effective speaker showreel, there must be some sort of structure – whether that means being chronological or thematic (or both), it depends on the kind of person who will be watching it.
Standing Out in Your Niche
So, you’re ready to put together a speaker showreel? Great! It’s an exciting time for you. But before you get started, let’s look at some ways that your speaker showreel can help make you stand out from the crowd in your niche.
First and foremost, it needs to be different from others in your field of expertise. If everyone is using the same format and similar content, then yours will blend into the background noise and become difficult for casting directors or hiring managers to remember when they are going through hundreds of videos trying to find someone who suits their needs perfectly.
Mastering Packaging and Positioning your Professional Speaker Brand
To get your voice out there, you need to think about packaging and positioning. Your speaker showreel is a reflection of the professional brand that you’re building for yourself. It should be an extension of your professional brand, but also tell a story that makes people want to hear more from you. The goal is not only to have a good speaker showreel but also to use it in the right way so that it becomes part of your marketing strategy and helps sell yourself as an authority in your field.
The most important thing to remember about your speaker showreel is that it’s just one part of your professional brand. As we discussed earlier in this article, your speaker showreel should be an extension of the image you project as a speaker. You can use it to showcase your speaking style or message, but don’t let it stand on its own without helping to build out your overall professional brand.
Did you find these tips helpful? Let’s connect, book a time HERE to discuss your personal brand, and let’s ignite your brand magic!