Cultivating Curiosity Around Your Offer or Professional Brand
Creating a sales funnel for your business is the best way to sell more products and services. The reason for this is simple: it’s not possible for every visitor on your website to buy from you at the same time. However, with a sales funnel, you can increase the likelihood of making a sale by presenting relevant brand offers and information at different stages of the buyer’s journey toward purchasing.
Curiosity is the first step in creating a desire for your professional brand.
It’s that feeling of intrigue and excitement you get when you get a glimpse of something new or find out that there’s more to something than you thought at first.
Curiosity makes us want to know more about a particular situation so we can determine what needs to be done next. It’s the desire to “know more” rather than “do more.”
Creating Engaging Content That Attracts People to You
The best way to create an effective sales funnel is through the use of engaging content. Here are a few examples:
- Use engaging content to get people to your website. This could be through a video, blog post, or graphics with a strong call to action.
- Create engaging content that encourages buyers or leads (people who have signed up but not purchased yet) to buy from you and share their experience with others. With these types of sales funnels, we often see companies doing product reviews, special brand offers for existing customers only, etc…
Presenting an Environment of Trust, Connection, and Community
The next step is to present an environment of trust, connection, and community. This is a very important part of the sales funnel because if you don’t do this, then no one will buy from you.
You want to create a community of like-minded people around your signature brand offer. If someone is looking at your site, they should see that they’re not alone in their pain points or desires and that there are others who have been through what they’re going through right now.
Connecting With People Through Social Media Channels
Social media is a great way to connect with people.
- Share content: You should also create compelling content that resonates with your target audience and then use social media channels like Twitter or Facebook to promote it by sharing it with other users of the same platform.
Combining Influencers’ Reach to Get Your Content Discovered
When it comes to reaching new people, an influencer can help you expand your audience by tapping into their own network of fans. This gives them the power to introduce your product or service to a whole new group of people who may not have otherwise come across it on their own.
When it comes to increasing exposure (and therefore traffic), an influencer has already built up trust with his or her audience over time so they’re much more likely than other forms of marketing content like ads or posts from your website/blog directly from you.
Creating a Strong Sales Funnel Around Your Magnetic Brand Offer
You’ve created a product, and now you want to sell it. You’ve built your sales funnel, but how do you get people interested in your brand offer?
The answer is simple: Create an effective sales funnel around your signature brand offer or professional brand. A strong sales funnel will help attract customers and grow or establish your following by building trust and credibility with them.
A sales funnel is a great way to get more leads and close more deals. But it’s not just about getting people into your pipeline. You need to make sure you have an effective process for delivering a product or service at the end of the funnel too! That means having the right processes in place and making them as efficient as possible so that customers are happy with their experience throughout the whole process. Don’t forget to have your visual assets captured for your brand story.
Did you find these tips helpful? Let’s connect, book a time HERE to discuss your personal brand, and let’s ignite your brand magic!