Your Professional Brand is Your Story
It’s what people say about you, it’s the reputation you’ve built with your customers and community, and it’s how others perceive you. As consumers, we interact with brands in so many ways: every time we visit a website or social media account, shop at a brick-and-mortar store, eat at a restaurant—the list goes on and on.
But when was the last time you thought about how well those experiences were enhancing your professional brand? In this article, I’m going to explain how rebranding can help transform those experiences into opportunities for building connections that are more meaningful than ever before.
Start Curating Your Public Persona.
Now that you’ve defined your professional brand, it’s time to start curating your public persona. Start with these steps:
- Define Your Professional Brand
- Identify Your Audience
- Create a Personal Professional Brand Statement and Storyline
- Find Your Voice by Focusing on What Makes You Uniquely Different/Special (and Own It)
Use Visuals to Tell Your Story.
You have a unique story to tell, but at the end of the day, your professional brand is all about what you do and how you do it. You can use visuals to show your audience exactly why they should trust you and invest in working with you. This can be anything from photos of happy clients enjoying your product or service, to images that highlight how much time and effort goes into creating your products or services.
Using visuals is especially important when it comes to marketing yourself as an expert in a particular field—visuals make it easy for potential customers to see why they should work with someone like you.
Ask How People Describe You Today.
Ask people who know you well. Ask your friends, family, and coworkers how they would describe you. Don’t forget about the people who have never heard of you before! Maybe one of them will know how to rebrand for a better you.
Ask people who don’t know you well. It might seem silly to ask new acquaintances what they think about your professional brand or personal brand, but this can be an incredibly valuable exercise if done right.
You don’t want feedback from someone who knows exactly what kind of person they’re talking to when they make their assessments—that’s not going to give them any interesting insights into what makes your business unique or compelling in any way.
Instead, ask someone whose opinion is based on their relationship with the business (meaning: no emotional attachment) and their own knowledge/experience with similar companies in other industries so that it can offer relevant comparisons between them both when making judgments about whether or not something is working out as planned at all times throughout each day while also helping us understand why some things aren’t working out as expected too often either – which means that whatever happens next week won’t necessarily match up perfectly with our expectations either…
Rebrand Your Website and Social Media Channels.
Rebranding can be a fun and exciting process. It allows you to do what you want with your professional brand, rather than being stuck with something that doesn’t quite fit your personality. When it comes to rebranding, most people think about their website and social media channels first. This is because those two things are the most common ways that people interact with professional brands online.
Creating a New Story Can Help You Get The Attention of The Right Audience and Give You a Platform For Growing Your Professional Brand Identity.
Today, we live in an ever-changing world where people are looking for new ways to make their lives better. They have access to countless resources on the internet where they can learn new skills and discover interesting things about themselves and the world around them. If you want to be successful as a business owner, then it’s important that you find ways of making yourself stand out from all these other options that are out there right now. This is why rebranding has become such an important part of today’s world—it allows businesses and individuals alike to create their own unique identity within this crowded marketplace by telling their own stories with confidence and clarity!
Rebranding can be a difficult process, but it doesn’t have to be. By focusing on your values and identity, you can find the right solution that works for you.
Did you find these tips helpful? Let’s connect, book a time HERE to discuss your personal brand, and let’s ignite your brand magic!