Lauren Jobson Brand Story with Zahrina Robertson
Brand Story – Lauren Jobson
Director – Love Life With Lauren & Intuitive Heart Trainings
I now teach and coach others about the potential they have within them so they can create a life they love. I have been in this field of human potential for over a decade and it’s an honor to witness people making beautiful changes within them to be happier.
How did you find the courage/motivation to embark on the path of doing what you’re doing as a dynamic entrepreneur?
There is always another level of courage and motivation that is needed to take the business to the next level of success. My business is a reflection of my personal growth and I really can’t go without saying that I feel blessed I was able to learn so much under the wings of my Uncle in his business and then many great mentors that have crossed my path.
What are your top two strategies for promoting your personal brand to help your business?
Firstly, understanding that your business is a reflection of you so it’s fundamental to be aware of who you are and what you want to contribute to the world. Always refine your message and get creative in how you’re going to have it be useful and helpful to others.
Be authentic and build relationships. Add as much value as you can to people’s lives, build a beautiful relationship that is heartfelt and this makes for the best business.
How has personal branding helped you to achieve your business goals?
Personal branding in my business has made all the difference in my success! Having a brand for me means, being consistent, succinct, and expressing your message in its most authentic way. It was honestly not until I got help from Zahrina that I started to really appreciate that the way I appear to others and how my business looks is so extremely important in people noticing my message and it feeling world-class. My business skyrocketed with my photos and I was so confident to shine with them.
From your experience, what advice would you provide to other entrepreneurs on personal branding?
My advice is to learn what makes you, you, and then allow your brand to totally represent that. You have got to be inspired by what your business looks like as much as how it makes people feel as a customer. The way you express yourself in all mediums such as online, in print and in person need to be congruent and of high quality.
What does the future hold for you?
The future is always exciting and I’m looking forward to creating more online programs that allow for people all around the world to access my services. Books are definitely in the making too and one is already in progress. I can’t wait to share it with the world! I’m so grateful for everything that I get to share with others.
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