Brand Story – Jack Delosa
Managing Director – The Entourage
I am an entrepreneur, investor, and BRW Young Rich List Member, who created two multi-million dollar businesses, MBE Education and The Entourage.
How did you find the courage/motivation to embark on the path of being an entrepreneurial businessman?
When I was young I was told that my success in life would come from one of two things, either desperation or inspiration. My parents ran a non-profit organization when I was 8 years of age called “Breaking the Cycle” and they’d take long term unemployed youth off the street. At the young age of 8, I was learning that the traditional system fails a lot of people, the world needs changing and the world is changeable.
What are your top two strategies for promoting your personal brand message for your business?
Firstly you have to have something meaningful to say. You need to stand for something. The best entrepreneurs and the most appealing brands will not be in business for the sake of being in business, they will be in business for a cause and for a greater good. Who do you stand for? Who do you stand against? And identify that and amplify that! The second thing is to utilise the media. Particularly as people who are up and coming.
How does personal branding help you achieve your business goals?
One part of personal branding that I have always struggled with is that my brand changes and evolves so fast that I need to get new images every 6-12 months and that’s ok. The images that you put into the market are very important because they need to be representative of your brand. Particularly, as I’m fairly young; therefore my evolution has probably accelerated greater than it will be in 5 or 10 years. So I think it’s important for any entrepreneur or person building their own personal brand to have good, clear images that visually represent who they are.
From your experience, what advice would you provide to other entrepreneurs on personal branding?
Yeah, well I think the world needs to get over this paradigm of professionalism. You know there are so many boring photos out there. We know anybody can wear a suit and tie. Drop the fucking suit and tie – unless you’re an investment banker, a traditional investment banker then wear a suit and tie, but if you’re anything other than a traditional investment banker then wear something, and do something, and stand in a surrounding that’s truly representative of who you are.
What does the future hold for you?
I’m pretty excited about what the future holds. Over the next 6 years, I’m looking to open a specialized university for entrepreneurs.
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