The Impact of First Impressions
First impressions are everything. The average consumer only takes seven seconds or less to scan a picture, then come to a conclusion about who you are, and what you represent. It goes beyond the product and service you sell, you’re the brand itself. Basically, your social media and portfolio profile pictures function as the advertisement for your personal brand. Major companies would never take a random snapshot and use it for a campaign. The webpage of a CEO shouldn’t have a picture of them on vacation or in their backyard. Companies hire professional photographers and studios to take on the task of creating a dynamic and engaging visual representation that communicates their brand messaging. The images always reflect the same values, mission, and bottom line as the branding of their products or services. By adapting this same approach, the personal portrait will be aligned with that same messaging.
Promoting Your Online Portfolio
Providing fresh content for your online portfolio or profile is pertinent to the success of your brand. Brand U Portraits ™ specializes in personal branding photography for the dynamic entrepreneur and businessperson. To ensure quality images, they are armed with a team of specialists lead by internationally known personal branding photographer Zahrina. There are professional stylists, hairdressers, and make-up artists that use the right approach; to create the right look. They take the stress and fear out of preparing for a photo session. I have has successfully shot a wide range of business professionals from around the world. The staff is sensitive to the needs of each individual entrepreneur, has the vision and insight to tap into each client’s personality, plus showcase their potential in every photo. The key to flourishing in any online business environment is engaging imagery. These pictures have to reflect your expertise and become the gateway to draw the customers in. No professional can afford to leave that task to some random camera phone picture. Brand U Portraits can be trusted with the responsibility of creating those images, and effectively reflecting your brand.