Magnetic Personal Brand Story #3 Lee Ussher with Zahrina Robertson


Co-Founder Buzz Web Media

I am a social media and digital marketing strategists and co-founder of Buzz Web Media, a digital brand marketing agency specialised in servicing companies in establishing their brands and expanding customer reach online. As a professional speaker, writer and media commentator, I have showcased my innovative strategies alongside marketing directors of Telstra, Optus, St George, NAB, ABC.

How did you find the courage/motivation to embark on the path of doing what you’re doing as a dynamic entrepreneur?

The change of my work environment and health led me to seek change. Rather than searching for a new job I took a redundancy package, and turned what I had been doing on the side, into an established career.

What are your top two strategies for promoting your personal brand to help your business?

The obvious is firstly, to ‘walk the talk’, and be very good at keeping a personal brand presence active digitally. Focus on producing a variety of digital content that people love to read and share, such as, articles, social media tips and thoughts in text, audio and video.

Secondly, being seen as an established authority offline within my local community and industry by actively networking, sponsoring relevant media and business events and being available for speaking and media commentary opportunities.

How has personal branding helped you to achieve your business goals?

By being genuine, professional and consistent in my service and communication, I have attracted some pretty amazing people to work with.

By asking people within your circle who they trust or who they use this has also helped our branding goals. It is our mission statement to treat our clients profiles like they were my own.

From your experience, what advice would you provide to other entrepreneurs on personal branding?

Be your authentic self. People will love you more for being real rather than being superficially perfect.

What does the future hold for you?

The future holds a lot of opportunities, that could see my personal brand become more public. Doing more of what I am doing now, being regularly asked to comment in the media, contribute articles and being a business mentor.

For more information on how Zahrina can help you create your magnetic personal brand with IMAGES and VIDEO, please contact Zahrina Robertson via this link:

Author of  “MAGNETIC BRANDING”- The Complete Guide For a Brand That Attracts!


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