Magnetic Personal Brand Story #7 Helen Wiseman with Zahrina Robertson
Non-Executive Director, Professional Mentor And Co-Founder – Imalia
I am a non-executive director, professional mentor and co-founder of Imalia, a financial services business focussed on women.
How did you find the courage/motivation to embark on the path of doing what you’re doing as a dynamic entrepreneur?
It definitely took an enormous amount of courage and thought. I had a very successful corporate career and I often kept thinking about other possibilities and other problems, societal problems. I worked very hard to diversify my skills and develop new skills. It took seven to ten years to build a bridge that I could walk over. I always had that goal in mind.
What are your top two strategies for promoting your personal brand to help your business?
I would say take advantage of speaking opportunities. It’s a privilege to present and I love doing this in the most authentic way possible as I get a great joy out of connecting with people, building relationships and mentoring people. Also, I make sure that my online presence shows my many diverse roles.
How has personal branding helped you to achieve your business goals?
There are plenty of others who “do” what I do on paper. My personal branding helps to convey the unique way that I approach my business and my roles – fresh thinking, open, dynamic, a visionary with a sense of humour!
From your experience, what advice would you provide to other entrepreneurs on personal branding?
Be very clear about your purpose in life and where your business fits into that. Back yourself 100%. Ignore the naysayers, there are thousands of them. Be smart. Keep control of the numbers and the cash. HAVE FUN! Life should be about joy.
What does the future hold for you?
One of my favourite quotes is this one from Steve Jobs: “You can’t connect the dots looking forward you can only connect them looking backwards…. believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well worn path.” I feel immensely optimistic about the future – anything is possible!
For more information on how Zahrina can help you create your magnetic personal brand with IMAGES and VIDEO, please contact Zahrina Robertson via this link: http://www.ZahrinaPhotography.com/contact
Author of “MAGNETIC BRANDING”- The Complete Guide For a Brand That Attracts!
WEBSITE : www.ZahrinaPhotography.com
